automotive

Increase footfall test drives and purchases
 
 

Marketing Solutions to increase footfall, test drives, purchase, after-sales and loyalty.

Case Study

Our challenge: a leading vehicle manufacturer contacted Lock-in Marketing to increase dealership footfall and incentivise customers to take a test drive.

The Solution

"Drive Away To Get Away"

We developed a route for qualifying customers to claim a Free Hotel Stay. Customers are sent an email with a link to a dedicated microsite where they make their hotel booking.

The Result

Our client experienced an exceptional uplift of over 5% in conversions.

The campaign was promoted to pre-selected consumers whose finance package would shortly be due for renewal. This resulted in an increase of 60% in trade-ins towards new vehicle purchases.