Marketing Solutions to increase sales and brand awareness and take up of extended warranties; trade incentives; secure prominent product placement.
A high-street-name electronics manufacturer challenged us to provide a fresh and exciting added-value campaign to boost their sales through Currys PC World retail outlets.
"Back of the Net" .... we developed a route for qualifying customers to claim a free football-related reward during a major football tournament.
Lock-in Marketing managed all aspects of the promotion including sourcing and fulfilment of rewards, legals, creative artwork and customerr service support.
Fulfilment was carried out through a branded responsive website (created, hosted and managed by us) and the campaign was supported through social media.
Additional customer insight provided by us post-campaign gave our client invaluable data on the purchasing habits of their customers.
The promotion was seen by 2.5 million customers in-store, resulting in a dramatic increase in brand awareness and more prominent placement in the stores for our client.
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